Contiki Go Wander
Contiki had a reputation problem. Thought of as boozy buses hauling hungover 18-year-olds through Europe. Not a means to truly see the world.
Taking an iconic (if misunderstood) brand like Contiki and leading it into a brand new era has been a highlight of my career.
Meet Contiki Go Wander. A call to embrace the unknown, take a chance, and explore the world. A new platform bolstered by a complete new look, new website and new product (!) for a new generation of travellers. Launched October 29, worldwide.
On Contiki
Instead of pitching a traditional ad campaign to launch the new brand, we pitched a vertical micro-drama series. Something to entertain our audience, not interrupt them.
And Contiki said yes. Wild.
Gracie Otto jumped on board and things got real.
I took my episode outlines to a writer’s room and implored them to burn it to the ground should they see fit. To my amazement, the storylines remained. I hope you enjoy them.
We filmed on location in Costa Rica earlier this year, and the series only just launched on 29 October. So there’s no results or case study yet. But so far, so good.
Watch the show
It’ll take you all of 10 minutes!