Queenslandher.

The proactive campaign that put Queensland female rugby league players in the spotlight. Decades ago, Billy Moore yelled ‘Queenslander’ as his team ran onto the field. In an instant, it became the maroon’s rallying cry.

We saw the opportunity to add just one letter to it. One that would hero the female equivalent team who receive a fraction of the attention, money and resources for their hard work. And so we created Queenslandher.